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How we work

Working software, every two weeks.

A clear process, senior people and honest updates. Here is exactly how we take your product from the first call to launch, and beyond.

Every engagement includes

  • Senior engineers leading your project
  • Working software every two weeks
  • Weekly written progress updates
  • Your code and IP from day one
  • NDA before detailed discussions

01Process

From first call to launch.

Five phases, one senior team. You always know what is happening, what comes next and what we need from you.

  1. 01

    Discover

    Typically 1–3 weeks

    We map your goals, users and constraints, then define what success looks like in numbers.

    What happens

    • Workshops with your stakeholders and users
    • Audit of existing systems, data and constraints
    • Success metrics, priorities and risks agreed

    You get

    • Stakeholder workshops
    • Technical audit
    • Scope & roadmap

    Your part

    Share your goals, context and access to the people who know the problem.

  2. 02

    Design

    Typically 2–4 weeks

    Architecture and experience are designed together, so the product is beautiful and buildable.

    What happens

    • User flows and clickable prototypes
    • A design system built for your brand
    • Architecture and technology choices documented

    You get

    • UX flows & prototypes
    • Design system
    • Solution architecture

    Your part

    Review prototypes and give feedback; we test key flows with real users.

  3. 03

    Build

    Two-week sprints

    Senior engineers ship in short, demo-able sprints with automated testing from day one.

    What happens

    • Features built, reviewed and tested every sprint
    • A demo of working software at the end of each sprint
    • Automated tests and deployments from day one

    You get

    • Two-week sprints
    • CI/CD pipelines
    • Code review & QA

    Your part

    Join the sprint demos, set priorities and accept finished work.

  4. 04

    Launch

    Typically 1–2 weeks

    Hardened, monitored and documented: we go live with a rollout plan, not a leap of faith.

    What happens

    • Performance, security and accessibility checks
    • Monitoring, alerts and a rollback plan
    • Go-live runbook and team handover

    You get

    • Performance & security checks
    • Observability
    • Go-live runbook

    Your part

    Approve the launch plan and prepare your team and customers.

  5. 05

    Grow

    Ongoing

    SEO, paid acquisition and product analytics compound the value of what we built together.

    What happens

    • SEO, Google Ads and conversion experiments
    • Product analytics and roadmap reviews
    • Support and maintenance with agreed response times

    You get

    • SEO & Google Ads
    • Conversion experiments
    • SLA support

    Your part

    Review results with us and decide what to improve next.

02Engagement models

Choose how we work together.

Not sure which fits? Many clients start with a short paid discovery phase, and we recommend a model from there.

  • 01

    Fixed-scope project

    MVPs and features with a clear, stable scope.

    Pricing
    Price and timeline agreed upfront, after discovery.
    How it works
    Changes go through a quick change request, so budget stays predictable.
  • 02

    Agile product team

    Evolving products where priorities change often.

    Pricing
    Monthly billing for the time actually spent (time and materials).
    How it works
    Re-prioritise every sprint without change requests.
  • 03

    Dedicated team

    Long-term products that need a stable, full-time team.

    Pricing
    A flat monthly fee per team member.
    How it works
    The team works in your tools and rituals, with our delivery lead.
  • 04

    Staff augmentation

    Filling specific skill gaps in your own team.

    Pricing
    A monthly rate per specialist.
    How it works
    You manage day to day; we handle hiring, HR and replacements.
Engagement models compared
CompareFixed-scope projectAgile product teamDedicated teamStaff augmentation
Budget predictabilityHighMediumHighHigh
Flexibility to changeLowHighHighHigh
Your management effortLowMediumMediumHigh
Typical length1–6 months3+ months6+ monthsFlexible

03Communication

Updates you never have to chase.

Clear, predictable touchpoints, in the tools your team already uses.

  1. Every day

    • Async progress updates in your Slack or Teams
    • Direct access to the team
  2. Every week

    • Written status report: progress, risks, next steps
    • Budget and timeline tracking
  3. Every two weeks

    • Sprint demo of working software
    • Planning and backlog review
    • Retrospective
  4. Every quarter

    • Roadmap and outcome review
    • Architecture and security health check

We work in your tools

  • Slack or Microsoft Teams
  • Jira or Linear
  • GitHub or GitLab
  • Figma
  • Notion or Confluence
  • Google Meet or Zoom

04Quality

Our definition of done.

Every release meets the same bar, whatever the size of the project.

  • Code review on every change

    A second senior engineer reviews every change before it is merged.

  • Automated tests and CI/CD

    Tests run on every change, and releases are automated and repeatable.

  • Security checks

    OWASP Top 10 practices, dependency scanning and safe secrets management.

  • Accessible by default

    Interfaces built to WCAG 2.2 AA, so everyone can use your product.

  • Fast by design

    Performance budgets and Core Web Vitals checks before every release.

  • Documented and handed over

    Architecture notes and runbooks, so your team is never locked in.

05 · Ownership & security

Your product. Your code. Your IP.

Read how we handle personal data in our Privacy Policy.

  • Your repositories from day oneCode lives in your GitHub or GitLab, not ours.
  • You own the IPCode, designs and documentation belong to you, in writing.
  • Confidential by defaultNDA before detailed discussions, least-privilege access for every engineer.
  • No lock-inDocumentation and a proper handover whenever you want to take over.

06FAQ

Working together.

After a discovery call we break the work into features, estimate each one and share a range with the assumptions behind it. For a well-defined scope we can fix the price; for an evolving product we agree a monthly budget.